LGC / EMBEDDED SALES PARTNER
Turn more opportunities into clients—without adding permanent headcount.
LGC is an embedded sales partner for founder-led PR agencies and consultancies. I take ownership of your new-business conversations from the first call through to close, giving you time back to do what you love most—delivering exceptional results for your clients.
01 / THE PROBLEM
You’re split between sales and strategy
When you’re responsible for both, you can only stretch yourself so far. As the business grows, giving both the time and attention they deserve becomes harder.
02 / THE SOLUTION
Let us qualify leads and hand you ready to go clients
You already have people interested in working with you. LGC takes care of the calls, follow-up, proposals, negotiation and objections—so sales keeps moving without you needing to worry about it.
03 / FRACTIONAL AND INTERIM
Flexible Options
Grow pipeline and sales affordably
Not sure which level suits you? View pricing and coverage.
04 / WHO I WORK WITH
For businesses built on expertise and trust.
You already have a proven service and opportunities to grow. The challenge is creating more sales capacity without taking time away from the work your clients depend on.
PR Agencies
Your clients expect your attention, and delivering strong campaigns takes time. Your new-business conversations, follow-up and proposals can continue progressing alongside client delivery.
Sales for PR agencies
Founder-Led Consultancies
Your expertise drives both the sale and the delivery. A dedicated sales partner keeps opportunities progressing without every call, follow-up and proposal competing with client work.
Sales for consultancies
05 / EXPERIENCE
From growing monthly revenue to closing fast and complex sales.
My sales career started in Singapore with a local fitness brand called Gymmboxx. I took over its smallest location and helped turn it into one of the most profitable, growing monthly revenue from $30,000 to $87,000.
From there, I moved from B2C into B2B sales at Hunch, an early-stage MarTech startup. As a junior rep, I closed the company’s largest deal: a $60,000 annual contract. The deal was large enough to influence the company roadmap.
Across my time in SaaS, I’ve worked with C-suite leaders, co-sold with board members and gone through multiple rounds of redlines with Legal and Security.
At PodPitch, I took that experience into the media industry, working across podcasts, traditional media and newsletters. I sold directly to PR agencies, founders, CEOs and marketers at startups and larger companies.
I closed two of the largest agency deals in PodPitch’s history, with each agreed in a single call. I also brought on 31 customers in one month.
Those experiences taught me when to move quickly and when to stay patient. That’s what I bring to LGC: the ability to keep sales moving, whether the decision sits with one founder or needs to pass through an entire company.
06 / HOW WE GET STARTED
How we get started.
Before I take the first sales call, we go deep into what attracts the right clients, why they choose you and how you want to be represented.
07 / A GOOD FIT
Is LGC right for where your business is today?
You’ll get the most value from LGC if:
You run a founder-led PR agency or consultancy with a service clients already value.
New opportunities come through inbound, referrals or partnerships.
Your team has room to serve more clients without compromising delivery.
You’re ready for someone else to own sales without adding permanent headcount.
Still shaping your offer? I’m happy to have a conversation and share ideas that could help you move forward.
08 / PRICING
A clear starting point.
You’ll know the starting investment before we speak. The final structure depends on your typical deal value, sales cycle, commercial target and required level of coverage.
The exact commission structure is agreed after we understand your pipeline and determine the right level of coverage for your business.
09 / FAQ
Questions you may have.
LET’S START WITH A CONVERSATION
Ready to take your business into its next chapter?
Create room for more great client opportunities, progress toward your next revenue milestone and more time for the work you genuinely enjoy. We’ll map out what it will take to get there and, if there’s a genuine fit, find a win-win solution.